
BUSINESS CREATION & CONSULTATION
EARNHARDT OUTDOORS – MOORESVILLE, NC
Earnhardt Outdoors is an outdoor lifestyle brand based out of Mooresville, NC. It was founded and still ran by Kerry and Rene Earnhardt. Kerry Earnhardt is the oldest son of NASCAR legend Dale Earnhardt Sr. Kerry is an avid outdoorsman, former NASCAR driver, and notable personality in the racing and outdoors communities. He and his wife Rene started Earnhardt Outdoors as a way to promote the love, appreciation, and exploration of the outdoors to the general public.
Kerry and Rene approached Samuel about helping them rebuild their website into something special that could be used to help further the business through product partnerships with local businesses orginally, as covered in another post here Earnhardt Outdoors Website | Samuel Jackson. But as Samuel worked on the website another idea was given for the website, for the whole brand actually, and this was The Earnhardt Outdoors Guide!
The Earnhardt Outdoors Guide is a comprehensive guide to all outdoor attractions and the locations that offer them. If you are looking to do an outdoor activity you simply would go to www.earnhardtoutdoors.com and search for the activity you wanted to do and then every single location that offered that activity in your area would show up. You could then check out each location that offered the activity and get all the information you needed to know about the location and trust that it is accurate and up-to-date! Once you looked at all the options and decided on the one you want you simply click the link to go to their website and book your adventure! No more scouring the internet for hours and having to visit multiple sites to find all the info you need. The Earnhardt Outdoors Guide has it all!
LATEST PROJECT UPDATE
LOGO DESIGN FOR NEWLY CREATED BUSINESS
MOORESVILLE, NC
The clients wanted the Earnhardt Outdoors Guide logo to be similar to the Earnhardt Outdoors logo so Samuel simply added the “G” to the logo with a rotation. It is a simple change but enough to differentiate but keep it in the same family.


UNAPPROVED LOGO CONCEPTS
Other logo concepts that didn’t get approved.


SERVICES PERFORMED
Click on Each for More Info
DESIGN
MARKETING
TOGRAPHY
CREATION
ALL WORK
Berlin Airlift Website
Custom website design and development for the Berlin Airlift Remembrance Alliance based out of Hickory, NC.
Earnhardt Outdoors Website
Earnhardt Outdoors, an outdoor lifestyle brand in Mooresville, NC, needed a proper website to showcase their services but Samuel helped them to make it more. He worked with them to develop it into a comprehensive outdoor activity guide.
MOYA ZHENSHINA Business Creation
Business creation of wedding store designed to eventually be a brick-and-mortar wedding show that focuses on wedding decorations.
Bottomland Website Design and Development
Samuel tackled a difficult task with building a website for Bottomland because of the complexity of their services.
Bottomland Site Solutions Logo Design
Bottomland Site Services wanted a unique logo for their industrial services company, so Samuel employed elements they requested to accomplish the task.
DIRT OPS WEBSITE DESIGN
Website design and development with a tactical, military theme for a site works company located in Stony Point, NC.
Westmoreland Wheelhouse Golf Email Design
Email design for Westmoreland Wheelhouse and Dale Earnhardt Chevrolet to promote charitable golf tournament.
Dale Earnhardt Chevrolet Store Branding
Development of new name for the Dale Earnhardt Chevrolet Store as well as a logo design for the new name.
Lead Slinging Classic Flyer Design
Charitable flyer graphic design work for Westmoreland Wheelhouse.
Automotive Design Dale Earnhardt Hall of Fame Camaro
Custom automotive design for the 2010 Dale Earnhardt Hall of Fame Camaro to commemorate Dale Earnhardt’s induction in the NASCAR Hall of Fame.
Dale Earnhardt Hall of Fame Corvette Design
Design of wrap for Dale Earnhardt NASCAR Hall of Fame Corvette for Dale Earnhardt Inc.
ABOUT SAMUEL
Born the latter half of the 20th century, Samuel’s beginnings were mostly humble and uneventful. As a middle child of a struggling middle class family Samuel grew up on the poorer side and learned the value of hard work and chasing after your dreams. He also learned that the most important thing in life is a relationship with Jesus Christ and a love for others. This is what led him to dedicate his life to helping people achieve their dreams. Having a knack for creative thinking and problem solving led him pursue and education in design and marketing. He attended community college and then went on to university but never finished. Instead he found the best way to learn is working in the field itself, with business owners and a myriad of other individuals with good ideas that needed promotion. Samuel used his God-given talent of creativity through innovative design and marketing to help these people become successful. This lifestyle led him through a whirlwind of experiences, helping people from all over the world to get the word out about their business or service or whatever it was that need the promotion. He also helped with the creation of organizations, products, services, and so much more in order to enrich the lives of others. To this day Samuel still works fervently on helping businesses and organizations to become successful in order to be a blessing to them and their staff. Samuel believes that helping businesses and organizations become a success is a way to show the love of God to them. Because ultimately, businesses and organizations are made up of people. And people are what truly matter. This is the meaning of his slogan, “In Service to the People”.